To celebrate the third consecutive year of the partnership with Roland-Garros as premium smartphone sponsor, OPPO kicks off the “Play With Heart” project.
To celebrate the return of tournaments, the initiative “Play With Heart”Invites all tennis fans to share their passion through the most adrenaline-pumping images taken on the playing field. The goal is to pay homage to your favorite sport. The campaign will invite influencers and digital creators from all over the world to share and transmit their love for tennis on social platforms through the hashtags #PlayWithHeart and #shotonOPPO.
Gregor Almassy, CMO Overseas OPPO, commented:
2020 was an unusual and frustrating year for everyone, especially tennis lovers, and it is precisely for this reason that with “Play With Heart” we want to offer all fans of this incredible sport the opportunity to share their passion on the court. game. We want to give voice to the passion of the fans and to the most exciting moments of tennis, such as the pursuit of victory, but also to offer new and exciting experiences so that we can better celebrate the return of the most important athletes on the field of Roland-Garros.
Also Gilles Moretton, President of the French Tennis Federation comments on the partnership with OPPO:
We are extremely proud of our partnership with OPPO and appreciate continued support even during such complicated moments. As in past years, passion and innovation are at the heart of our partnership and the Play With Heart campaign fully expresses the values of both, with the common goal of bringing together all people who love the sport of tennis.
The Play With Heart project is just the first in a series of projects that OPPO will launch around the world. One of these will be the “Wall of Heart“, Which will see a series of renovated and redeveloped tennis courts in Paris and London, with the aim of encouraging people to rejoin the sport and return to play.
The Play With Heart initiative represents OPPO’s long-term commitment to supporting and promoting the tennis and sports industry. In fact, the partnerships with Roland-Garros and Wimbledon, perfectly in line with OPPO values, aim to continue to attract the new generations of sportsmen and tennis fans, igniting their passion for the game thanks to unforgettable experiences on the court. .