OPPO has sold 2 million smartphones in Italy


A few months after reaching the first million smartphones sold in our country, OPPO today announces the achievement of a new important result: 2 million smartphones sold in Italy.

Since its arrival in Italy in 2018, OPPO has established itself more and more in the technological landscape, thanks to innovative products able to anticipate the main trends. The key to success of this growth is constant pursuit of perfection from every point of view. From revolutionary design to high-level performance, raising technological standards day after day to offer cutting-edge solutions. Italy is the first market in Europe and this achievement underlines the increasing attention on the part of the Italian public to excellence and functionality. More and more users are choosing OPPO devices.

To confirm this positive trend, also the most recent GFK market data, with 14% market share in volume and 8.9% in value. To date, OPPO positions itself as fourth smartphone manufacturer in the world.

Isabella Lazzini, Chief Marketing Officer OPPO Italia, commented on the achievement of this milestone:

Celebrating this milestone just over six months after reaching the first million smartphones sold in Italy represents an important and meaningful moment for us. We are extremely grateful to all the Italian users who, day after day, continue to choose us, recognizing the great work of research and innovation that has always distinguished our devices. From the revolutionary OPPO Find X3 family to the most recent Reno6 Series, passing through the popular A Series, our ecosystem now offers an increasingly broad offer, able to best meet the needs of every consumer.

OPPO 2 mln di smartphone venduti in Italia

The announcement of the 2 million smartphones sold in Italy comes a few months after the launch of the last one OPPO Reno6 Series, a range that further enriches the OPPO ecosystem, which sees Elodie protagonist of the advertising campaign “Every Emotion Deserves a Portrait”.

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