Last February, the tabloids reported that Hailey Bieber would soon launch “Rhode“, her beauty brand entirely dedicated to skincare. Since then, the rumors have quieted down and we thought the venture was unsuccessful.
But, after months with no news, the model finally has confirmed that she is indeed launching her own beauty company.
In a new video posted on her YouTube channel, the model answers questions from her fans and, of course, she was asked about Rhode. Hailey initially hesitates, but then reveals:
“OK, I’m not going to be dodgy about it. Rhode has been in the works for a long time and is getting so close. It’s coming in 2022 and I’m very, very excited“. He added: “That’s all I can say for now“.
After having us provided endless skincare tips via social media, it therefore seems that Hailey is really making the dream that every skincare obsession (and with a lot of money to invest) have in the drawer: to start their own beauty company.
According to TMZ, Ms. Bieber recently filed the “Rhode” trademark, a all-round beauty brand, which would like to market: “bath and shower products, beauty creams, personal cleaning products, cosmetics, make-up, fragrances, hair and skin care products“, reports the tabloid.
And if the name sounds familiar to you, it’s because it’s the middle name of the model, which is called in the registry office Hailey Rhode Baldwin Bieber. A move similar to that of her husband Justin, who created her own brand Drew House, taking inspiration from her middle name Drew.
Hailey Bieber – getty images
Currently, there is no information on which products Rhode’s first launch might include. However, a verified account already exists @rhodeskincare on Instagram, for now, with no posts published. Is this about Hailey? The fact that it counts 30.2k of followers seems to us an indisputable clue.
ph. getty images