On the roof of the basketball hall, where Kobe Bryant, Shaquille O’Neal and LeBron James already played, there will no longer be the word “Staples Center”, but “Crypto.com” – because the crypto company has it Naming rights of the traditional stadium secured.
As announced by the Twitter account and blog of Crypto.com, the company behind cryptocurrency in 18th place by market capitalization has closed the next big deal in the direction of mass adoption. After the company had already cooperated with several sports teams in the past, it recently attracted attention with a commercial. In it is none other than the actor Matt Damon to be seen. The change in the name of the Staples Center, which has now been announced, is probably the next step in order to establish itself firmly.
The 20-year partnership runs through the Anschutz Entertainment Group (AEG, a US sports and entertainment company), which will rename its Staples Center to the Crypto.com Arena from December 25th. In addition to the agreement to offset CO₂ emissions, this contract also includes the partnership with the basketball players of the LA Lakers and the ice hockey team of the LA Kings.
For the LA Lakers game against the Brooklyn Nets, the basketball players are due to show up with the branded elements on December 25th. Overall, the external signage should be fully implemented by June 2022. So “Crypto.com” will be prominently read everywhere in and around the stadium in the future.
Every year the hall hosts over 250 major events of national and international importance. These include events such as sporting events, concerts, award ceremonies, and other events such as the Grammy Awards.
Crypto.com’s price is up 13.82 percent in the past 24 hours and is trading at $ 0.495605 as of press time.
However, it is unclear whether this growth was due to the company’s aggressive marketing strategy.